•Through  analyzing Saudi consumer behavior we reached the below:

•Saudis prefer quality over quantity (66% of consumers value quality over price) and are attracted by international brands, especially luxury brands.

•However, in recent years  52% of Saudi Arabian consumers are becoming more mindful of how they spend their money. 

•Consumers tend to change to less expensive products, research brand and make shopping lists before buying.

•In the last months, they show increased shopping intent for essential categories and expect to shop more online. 

The e-commerce market in the MENA region is particularly promising and represents the emerging trend in Saudi Arabia.

 Digital users insights:

There are currently around 17.7 million eCommerce users in Saudi Arabia, with an additional 2.11 million users expected to be shopping online by 2022, these 19.28 million eCommerce users will spend an average of 487.70 USD online.

Fashion is the most purchased online category, with an estimated value of 3.08 billion USD, and second favorite, Electronics & Media, will have an expected worth of 2.66 billion USD.

Through  analyzing Saudi consumer behavior we reached the below:

 2. Preferred Online Payments

46% of Saudi shoppers like to pay cash on delivery when shopping online.

•All you need to reach Saudi consumers, is to provide them  unique, customized service  and user friendly app with high quality. 

•Gift U will provide such unique service  to Saudis if applied and operated on the right track. •

It will be one of the top applications in the next two quarters. Specially due to coronavirus circumstances which  started 2020 which caused low social life and increased online socializing and online shopping . 

•Customer Loyalty

 •We should work on key values that lead to a loyal customer:

•Unique customized service with high quality. 

•Providing updated/new cool features application on a regular basis. •

Easy usage•

Keep them happy with Loyalty program rewards 

It’s important to note the eCommerce buyer’s journey doesn’t end with the purchase. After the initial conversion follow Adoption (your customer makes repeated, regular purchases) and Advocacy (your customer becomes a loyal supporter of your brand, product, or service, frequently purchasing and actively promoting you by word of mouth, social proof, etc.)