You may be wondering “Why social media? Why do I even need to be on these platforms?”
How could a place where people share silly pictures of cats and puppies, and tell everyonewhat they had for lunch possibly help you grow your
business and brand?
Well, it’s true that some of these platforms can have their ridiculous moments (I’m lookingat you, TikTok).
But as an online marketer, you need to look past all that and focus on what else socialmedia can do for you:
……….. And most importantly, it can help you reach a laser-targeted, worldwide audience.
ONE THING TO REMEMBER
Social media is just a mechanism for the main thing which is your… messaging.
It’s not always about the steps or techniques but rather how you can connect to youraudience on a deeper level with your content. If steps alone could create change, theneverybody would be rich, happy and shredded with 6-pack abs.
But, this is not the case. The reason is because, when it comes to your audience’sjourney, there are two main things you need to do:
Explain your journey
Bounce with your audience’s journey
If you take a look at the greatest thought leaders in the world and their content across, you would notice that it is never about the steps. For example, the best books of all timehardly contain steps because that is not enough.
What if that is all great social media all about?
It is about having these components you can add into your messaging to make your contentmore relevant to your audience.
- Struggles – How much do your audience know about your struggles in thatspecific market? This is what’s going to make you human and
relatable.
- Success – What experience or accomplishment have you had in this area? This is crucial when acquiring new leads. They want to know why they should give you theirattention.
- Strengths – These are the strengths you’ve developed as a result of you goingthrough the journey of trying to figure things out in your market.
- Beliefs- What makes you a thought leader in a specific area? If you can show themhow to think about things in your marketplace, you will stand out.
E.g: What are your beliefs about business or life?
In order to go deeper with your audience, you would need tackle these components throughyour content:-
a) Fear of losing
What does your audience fear losing? Emphasize on that in your content.
E.g: Investing in real estate would help them build wealth but it’s asking them totake some money out of their retirement fund and that’s scary.
b) Fear of the outcome
Convey in your messaging that you have been where they are now, their fears arevalid and it’s all part of the process.
c)Motivations
Get your audience to see that their environment is what will influ-
ence their willpower by telling them a personal story or showcasing an image.
d) Choices
Include how to make tough choices in your messaging, you can
change and educate your audience on a much deeper level. This is how you engage,retain, and convert audiences better.
And that is why in this book, you need to understand that it is not about utilizing a carouselpost or Facebook LIVE technique down to a pat.
But, it’s all about the messaging through whichever format you choose to share yourposts on that will help you increase your engagements,
leads and sales.
CHECK OUT THESE NUMBERS
There are close to 4.20 billion active social media users with 1.3 billion years spent usingthe internet.
The number of social media users is now equivalent to more than 53% of the world’s totalpopulation.
What this means for you: Statistically, social media is too big for mar- keters to ignore.
Of these users, there has been a surge of 13.2% of active social media users over thelast year.
What this means for you: There aren’t just a lot of people on social
media, but a lot of active users who visit it regularly each and every day.
The total time spent on social media is 3.7 trillion hours – equivalent to 420 million yearsof combined human existence.
What this means for you: Though usage of social media is vast, atten-
tion spans are short. You have a limited amount of time during which to capture yourfollowers’ attention. This is why you want to use it wisely.
36.5% of social media users use these platforms to stay up to date with news and currentaffairs and 27.5% use it to research on products to buy.
What this means for you: You’ll also be competing for followers’
attention with a huge amount of information. If you want to be noticed, and even better,shared, you will need to focus on quality and good
posting strategy.
GETTING ON THE NEWSFEEDS
Now we’ve established that as a marketer, you pretty much need to be on social media ifyou want to reach your audience.
So why is it so difficult for you to get your posts out there? Why don’t people like,react, comment and share?
And how do other businesses manage to get to the top of their fans’
newsfeeds and ensure their posts aren’t just seen, but engaged with and shared?
OUR GOAL
THE GOAL: What we want to aim for with this eBook, is to teach and enable you to be ableto
deliver the right content to the right audience at the right time.
Ideally, we don’t want people to miss seeing our posts in their newsfeed, because that is awasted chance for engagement.
THE PROBLEM: Social media constantly changes and updates its algo- rithm, and oftenadds new features.
This means that not only do you have to constantly keep up-to-date with the changes, but things that may have worked for you a few months ago may not work a few months down the line. It’s like a landscape that
keeps shifting and evolving.
WHAT DOES THIS MEAN?
This means that if we want to be sure that our content will be seen, we have to make surethat we publish AWESOME content!
What to post
Content that educates
Content that provides value to your audience
Funny or interesting content Positive, motivational content
Controversial content (that is done right)!
what not to post
Boring content
Negative content (the same way how most people use social to complain about life)
Disturbing content
So now that you have a little bit more background, let’s get started with our poststrategies and ideas, so that you can begin crafting awesome
social media content right away!
GET IN THE GAME WITH VIDEO
Video is probably the number one strategy for social media marketing, simple because it can really help you get some incredible engagement and reach.
When you hear the word “video”, you probably think of YouTube. Howev- er, videos can beutilized across multiple platforms such as Facebook
and Instagram.
FACTS ABOUT VIDEOS:
85% of marketers say that video is an effective way to get attention online.
This is a look at one of our best performing videos to give you an idea how leads and engagements canbe generated from this platform
SINCE THE FIRST STEP IS TO SHOOT A VIDEO, GET STARTED BY:
Beginning with the end in mind – What content is proven to be engaging?
What are people searching for right now? Reverse engineer from your end goal toplan it all out.
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Researching trending topics that will capture your audience’s attention.
A few great platforms are Buzzsumo, Answer The Public and Social Blade.
Buzzsumo is a great tool that will help you identify what content works best for differenttopics and competitors which will allow you to create a pattern-interrupt. Answer ThePublic is a keyword tool that visualizes
search questions to help create search-based content.
On the other hand, Social Blade is a website that helps to showcase
statistics and analytics which will allow you to gain a better understand- ing of user growthand trends.
Look at the topics, hooks and angles that are out there and are proven to work becausethey have a ton of engagements (i.e comments, likes and shares). You want to get your ideas by modelling them (not
copying them!)
Create content based on what people are searching for to enter the conversations they arealready having. For example, if you are in thelifestyle niche, you can use this software to identify what your audience is searching for when it comesto red wine
Utilize Social Blade to model and copy any YouTuber’s headlines that are proven to work andgain engagements. Here are some of my headlines that you can take a look at to model.
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GO LIVE
Engage with your audience by going live across Facebook, Instagram or TikTok.
TIPS ON HOW TO GO LIVE:
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Plan what to talk about ahead of time
You don’t want to have a rambling discussion about nothing. Know- ing what you’ll betalking about and doing this well will help you
build your brand and reputation.
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Create a compelling title
This is probably self-explanatory, but you should relate the title of your broadcast with the topic you’ll be speaking on. This is mainly because when people get a notification that you’re live, the title is the only thing they’ll see. The title of yourvideo should make
people decide that they want to watch your broadcast and join you on yourlivestream.
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Strive for great audio
Speak loudly and clearly, close to the phone, or invest in a micro- phone. Try toavoid broadcasting anywhere with a lot of back-
ground noise.
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Acknowledge and greet your audience
When you go live, acknowledge your audience and greet them.
Thank them for taking time out of their day and choosing to spend it with you. In addition, make sure to respond to comments during the stream.
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Test different broadcast length and times
From my personal experience, I’ve found anywhere from 5-15 min- utes is just fine. See what your audience likes, and try to gauge when you’ve been streamingfor too long. Also, try to find the best
times to broadcast – usually whenever your audience is most active.
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End with a call to action
Live video can be a great opportunity for your social media market- ing. Make themost of your broadcasts to direct your audience to a specific place by including asimple call to action at the end of your video. For example, you could send them toyour website, sales
page, or ask people to send you a private message for more infor- mation on atopic.
BONUS TIPS:-
If you decide to create an ad out of your LIVE video, here’s what you should do:
and if you choose to, you can turn that piece of content into an ad.
GO AHEAD AND CHECK OUT THE POST HERE TO MODEL WHAT WAS DONE:
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RUN A POLL
RUNNING A POLL DOESN’T JUST HELP YOU WITH ACHIEVING ENGAGEMENTFOR THE POST, BUT IT CAN ALSO HELP WITH:
Additionally, you could also do a LIVE across a platform of your choice to allow youraudience to get to know you better and answer any burning questions they may have.
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ANIMATED VIDEOPRESENTATIONS
Ever watched one of those photo or video slideshows at a wedding or baby shower?
Animated video presentations are awesome video content that you can create and post if you’re one of those who doesn’t like being on video or who is afraid to speak infront of a camera.
All you need are tons of photos or short video clips, and some video editing software likeWindows Movie Maker or Camtasia. If you’re on
mobile, there are tons of video editing programs that you can download and use for free aswell.
Though this may look like a static image, it is actually an animated video that has garnereda ton of views and engagement.
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INSPIRATIONAL QUOTES
This is one of the things that I do myself, so if you’ve been following me across social media you’ll probably have noticed that I post at least 3-4 of these every single day!
There’s a lot of negativity in the world (and also on social media).
That’s probably why so many people tend to be encouraged by inspira- tional ormotivational quotes and images.
This works no matter what niche you’re in, by the way.
Inspirational quote images tend to receive 56% more Likes/Reactions, 110% morecomments than any other type of post, and 84% more
click-throughs than text-based posts.
PERSONALIZE IT
Now, you may be annoyed by all the posts people on your newsfeed have been makingabout what they had for lunch or dinner, but put aside
your irritation for a moment.
As a marketer, what you need to understand about these types of posts – is that yourfollowers really, really love them.
I’m not saying you have to post about your lunch.
But making your social media posts more personal can really help you to see a markedincrease in your post engagement.
Especially if you’re the face of your company or brand – people love to see behind-the-scenes into your everyday life and share your moments of happiness and sadness.
They want to see that you’re human, too – which is why occasionally, you should try to share some glimpses of your personal life with your follow- ers.
Just remember to keep it interesting, appropriate and positive.
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SHARE ABOUT YOUR COMPANY/BUSINESS/EMPLOYEES
Besides you, your followers will also want to know more about your com- pany, brand, oremployees. They want to connect with you, not a busi-
ness logo. Remember, no matter what niche you’re in, you want to focus on building arelationship with your fans and followers.
Sharing a post with them that’s not all about business will go a long way towards helping youdevelop a personal connection with everyone who visits your Page.
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MAKE USE OF HUMOR
Even if your business, brand or niche has a very professional, serious tone, you wantto try and fit in humorous posts whenever you can.
Humor can be a very powerful social media tool.
You don’t have to try too hard to be overly humorous, though. Instead, you need to find theright balance between fun, helpfulness, and giving information for your posts.
You can even strive for humor when responding to comments. Use it to get moreengagement, likes, or even to diffuse a potentially tense situation.
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LET THEM RELATE TOYOU
It’s no secret that if you really want people to engage with you and inter- act with you, youneed to post about things that they’ll be able to relate to.
These are slightly different than personal posts, in which you want to
show them yours or your business’ “human” side. When my dog Chewie passed away lastyear, I was heartbroken. I posted a photo of him on my Page, and before I knew it
I’ve received 1,173 comments, about 1.2 million views, 43K reactions – not to mentionsympathy, understanding and condolences from my followers all around the globe.
Many of my followers had also lost beloved pets, and they shared their
stories with me in the comments, and I received about 2,279 post shares since the postwent up.
That’s the power of being relatable.
TURNING HATERS INTO CONTENT
Though getting hate comments can be disheartening, there’s a way to turn it around bycreating posts or an ad based on that hater comment and relate it to your story.
Here’s how you do it. Finding a hater comment is really easy if you post literally anything online. Social media is extremely brutal, so it won’t be too hard to find one.
It’s fine to have a sense of humor and be slightly witty with your copy as though you aremaking fun of it. Bridge the post with your story, send
them to your call to action and watch as your engagements go through the roof.
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ANIMATEDGIFS/CINEMAGRAPHS
Animated GIFs (Graphics Interchange Format) are basically a collection of still imageswhich have been put together to create a moving image or series of images.
A cinemagraph is a still photograph that has subtle, looping video ele- ments.
Either of these can help you not just create interesting graphical adver- tisements, but alsohelp your posts catch viewers’ eyes, thanks to the
video autoplay feature on these different social media platforms.
You can conjure up to about 4 to 5 frames and then animate it in Photo- shop to create ananimated social media post.
USE AN ACCESSIBLE CTA
Instagram introduced a call-to-action for Pages recently, allowing busi- nesses and brands to add theirmost important objective to the top of their biography
This is a great way to get your Page visitors to take action of some sort:Test things out and find out which call-to-action works best according to your business and brand
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CELEBRATE EVENTS WITH YOUR FOLLOWERS
Big events like Mother’s Day, Father’s Day, Christmas, New Years’…
take note of what your followers celebrate, and make sure to post on those days!
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some events may be regional, but if you can, try and make posts about events that happen all over the world at around the same time, like St. Patrick’s Day or Chinese New Year.
You can refer to websites like bankbazaar.com to identify special events that you canleverage on in your social media postings.
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TGIF/TGIM POSTS
It may seem redundant to let everyone know when a new month has started, or thatit’s Monday (again), but many people love these types of posts.
Create a pattern interrupt by utilizing an ugly image or one that would get your audience tothink of the deeper meaning.
Instead of posts like, “Happy Monday, everyone!” or “Thank God It’s
Friday!”, accompanied with pretty graphics, switch it up to include ugly graphics.
Try to pair it with some additional post content that’s related to your niche for even betterresults.
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CAROUSEL POSTS
Carousel posts are a great way to get people to swipe left to read more.
Use an image that is a pattern-interrupt to get people to stay on the
post. This will show the algorithm that people are engaged which trans- lates to showingmore people the post.
You can do this by having a topic and splitting them into key points
between 3-5 images. This will give your audience a bigger picture and show them the call toaction that they can take to make the topic
happen.
SHARE INFORMATION/EXPERTISE
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Share tips, tricks, information and solutions with your followers!
This will help establish yourself as an expert in your industry, not to men- tion it providesvalue for your fans.
You don’t have to delve too deep into any topic.
THROWBACK POSTS (#TBT)
Throwback posts are basically posts that refer to something that hap- pened about 2-3 yearsbefore.
Most people really love nostalgia and going back in time, looking back at how things usedto be.
This is why throwback Thursday (#tbt) posts, Flashback Friday or “Re- member when…”posts tend to do very well across social media.
For best results, you’ll want to share something personal if you can.
People love posts where they can see exactly how things used to be and how far you’ve comesince then.
مدونه 