Attracting Consumers
Nearby To Your Store
State Of The Art Mapping
Whether consumers are searching for “Nike shoes Size 8” or “dolly for girls ”. Yeshtery will match thatsearch result with a potential store located nearby given consumers a unique shopping experience one of a kind!
Business features you need to build an engaged customer community
User experience
● When a new customer joins our loyalty program they will immediately receive a gift from your brand just for signing up to receive a cash back from your store.
o This acts like an appetizer, allowing them to join a social and way for collecting rewards from their desired brand.
o These rewards will be referred to as coins and will be locked to that consumers account and can only be used in that allocated brand shops so that the your brand benefits from the consumers purchase.
o Once customer identity has been verified in your brand shop or via varication via email & mobile number then he/she can use their coins in the store or online.
o Our service works aggressively to monitor any suspicious fraud and limit the way
one person has multiple accounts.
● Your brand loyalty program is designed to keep the customers “on their toes” and continuously looking forward for new updates.
o This makes customers feel that they are getting “more bang for their buck” even if they actually pay a premium price.
o Create excitement around your community by rewarding customers for creating an account and making purchases.
o Turn your hard-earned sales into repeat customers
o New customers start at the basic packages “Newcomer” tier, but just after a few
more purchases we will be able to automatically upgrade while showing an animation effect with audio visual ceremony to a “Member” tier.
They will start to receive 1% -> 5% coins in from your brand, After about 5 more purchases they will be upgraded to “Silver” tier giving them 7% coins and so on.
o Each level takes more and more time to reach, but they know this can go up to
20-20%.
Fast upgrades
o Easily motivate valuable customer actions like joining your program.
o We can also send them a gift of coins whenever they get an upgrade in order to
turn them into a superfan.
o Displaying this clearly and visually on the app header.
o Customers will be able to see what the next tier is and what exactly is needed to
achieve the next level
Sharing coins
o Customers can send your brand coins to their friends as an electronic gift card enabling viral expansion of the your brand to increase engagement with other customer.
o Customers can literally send 100 of your brand coins to anyone in seconds even when the recipient knows nothing about your brand and has no account.
o Once the receiver gets an email, he or she will clicks the “Get my coins” button and is directed to Your brand registration page.
o They create an account and magically, the coins fly into their account associated to your brand stored into their walletand can be utilized immediately.
o Let your customers be your marketeer!
Loyalty is a lifestyle
o Being a loyal customer is a lifestyle which required us to keep the consumer pleased and the longer you stay the sweeter the cashback deals become.
o Customer need not to be concerned about their coins being expired, they can inherit them to their children or family members.
o Family account who will purchase at their brand as a family will receive “pocket money” via coins to be issued as a cashback, this is a great way to get children engaged with brands.
Store Stuff
o Coins that are redeemed will be issued automatically when a customer uses an account within your brand store and are to use these offline and online purchases.
o The coins can also automatically be gifted to customers (for birthdays, Ramadan or any other occasion).
o The coins can be issued by the staff to apologize, if any mistake has occurred by staff members, This will help to turn unsatisfied consumer.
o All new customers will visit brand store with their gifted coins to be verified.
o Staff will scan customers id, and this will be attached to customers account and
used for future account verification when making purchases offline as well as
fraud prevention.
o When a customer is shopping offline they will show QR code from the APP at
the checkout to staff that allows them to identify the customer to get rewarded. o In the future we can replace the QR code scanning with mobile hardware
fingerprinting to identify the customers automatically when they are approaching
the counter.
o Customers come to our shops to verify family members in order to get family
boosters and rewards.
o All purchases made in our stores will earn customer brand coins and customers
will get notified on their phone.
o They can then use these coins immediately or send them to a family member.
o The dashboard system has a widget always on the screen that shows customer
reward status, tier, coin balance and when they are going to be upgraded.
o Customers can fully or partially pay for their purchases in brand store coins.
Economics
o We should not be worried about allowing high cashback as your brand can adjust with the setting in the dashboard the numbers that suite you however we recommend that you take into consideration that this model is quite rewarding and is cheaper than the normal discounts module and works great to psychologically increase the perception of winning by consumers.
o It makes the reward program more attractive and allows us to advertise large reward numbers.
o For example “Get up to 50% at your brand in coins that you can use to buy products from our stores, gift or upgrade your tier”
Keep in mind the money that is allocated by your brand would otherwise just be given away as a discount however here the discount will be exchanged into your products via your brand cashback coins.
o Even if you are at 50% cashback you are only really paying the real cost of your products. So the actual bottom line cost will be only 22%.
o And that is only for your TOP level customers.
o Your average real cost will be around 5% of your bottom line when you can
advertise up to 50%.
Upgrades
o Fast upgrades are essential for selling the loyalty program to customers.
o Each customer moves through tiers from Newcomer to Diamond & of course these
o
name can be changed to what’s suitable.
Upgrades offer a. positive feelings to your customers
o Higher cashback % in Your brand coins
o Priority line in Your brand shops
o Fasterdeliveries
o Faster and cheaper product personalisations. o Special products and categories for certain tier.
o Customers whom do not use their account for a total of 12 months keep their tiers but will be recalculated within the terms and conditions.
o Tier settings snapshot is stored with the customer so even if the settings change, the customer will keep the benefits they have already earned.
The social sociality in the 21st centuryare opened hearted and they move for justice for the environment, animals and are overall trying to live a more sustainable life.
This generation loves to give and we should associate our brand with charitable causes
o We should offer our customers an opportunity to donate some of their coins for a great cause they can themselves choose.
o We will offer 5-7 choices of direct to recipient charities that the customer can choose from and select the % of their new coins to donate.
o This is virtually free for your brand as customers are donating their own money.
o Your brand will send the donations to the people who need help once a month (in
cashback or products or if you wanted it could also be cash transfer.
o Those charities are regularly exchanged and each one of them is a PR opportunity
to attract even more conscious customers to your brand.
o This will be a huge competitive advantage for the future generations and will
further increase the attention capital of your existing client base.
Data & reward intelligence
o The loyalty program is designed to be super simple, yet multidimensional, always offering customers multiple scenarios to choose from on how to participate in the program.
o Most people will use their coins to buy products or many will prefer to send gifts to their family or friends.
o Some would like to donate a share of their coins to charity they feel connected to.
o Some would use their coins to buy a higher tier.
o We are recording and aggregating these choices by segments and fine-tune our future
marketing strategy accordingly.
o We will learn from customers’ decisions and this data will be the driving force behind
our future developments.
o This could include AI and Machine learning once we have enough data for it.
Family focus
o Our loyalty program rewards families for visiting the store to together.
o Each family member that has an active account will add a booster to the reward
coefficient that makes the cashback % higher.
o The entire family will receive this booster.
o Every time one of the family members buys something, few coins are also going to be
given to all the other family members. Just like “pocket money” for kids.
o Only close family (2 generations) is allowed and they will be physically verified in the
Tseppas stores for fraud prevention.
o We want to give huge rewards for families with 4+ children, as this is yet another PR
opportunity.
Security
o We need to pay extra attention to security against fraud and manipulation.
o All our loyalty program customers will be identity checked in brand stores while they make
their first coin purchase.
o We will verify linked family members so people can not build an enormous family of distant
cousins. Only immediate family parents and children are allowed to be linked. This is also a
way to support big families.
o We are recording every transaction made with coins incoming and out and can detect
anomalies with automated detection.
o We are limiting staff ability to gift coins and these cases might require manager confirmation.
Coins can be earned by
o Making purchases in Brand stores & online o Signing up with Brand eCommerce app
o On birthday or other special events
o Rating Brand products
o Watching Brand AD-s
Coins can be used in the following ways
o Buy Brands products
o Buy higher Tiers
o Send as a gift card to a anyone o Give to charity
Gifting coins
o If you have a certain threshold of coins, you can send them by email or SMS to anyone you like
o If the person receiving the coins already has an account with Brand, then the coins will be added to their account
o If the person is new to the Brand, then they will be allowed to make an account and get the coins after they register.
o Gift senders can choose to add a password to further protect the coins and tell the password to the recipient separately.
Gifting coins
o Brand can set day and time when all purchases get an additional booster for their normal reward coefficient, means they will get more coins.
o There can be several happy hours running with different booster settings.
Wallet per brand
o All coin transactions are stored in the brand wallet
o We will calculate the balance based on these transactions each time.
o Wallet with the balance is visually displayed in the app, it also shows the customer
tier, progress to the next tier and their current reward coefficient.
o Customer will see coins flying to the wallet when they earn or receive new coins o Coins will fly out of the wallet when customer makes a purchase with coins.
Frontend app view
o Coin wallet widget
o Prices both in coins and EGP for allowed products
o Fully or partially pay for purchases in Brand coins
o Buy higher tiers
o Choose a charity to donate to
o See charity history
o Send coins with gift card to a friend by email or SMS
o See your coin transaction history
o See details about how reward coefficient is calculated with history o Family account information
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